Welcome To Technology 1.

S-Web™ v5

The S-Web™ & S-World Platform
Business Plan — Q4 2022

By Nick Ray Ball September 20 to 23, 2022

For The Mandela and Sisulu Families, Stefan Antoni, Peter Bacon Anneline Kriel, Annette Hepburn, Basil Moraitis, Andrew Golding, Nick Taylor, Richard Marshall, Tony Stern, Waheed Adam, Petra, Alex Aydin, Leigh Marie Braswell and Peter Theil

Business Plan — Chapters Index

Part 1. Specialize and Scale ↴↴

Chapter 1 - Introductory Quotes
Chapter 2 - Specialize and Scale — Part 1 — From 16 to 1024 S-Web™ 5 Platform Websites in 2023 (Including Staff Retention 1)
Chapter 3 - The S-Web™ 60,000x Videos (S-Web™ 5.1 — 60,000 Times Faster than WordPress)
Chapter 4 - The S-World Algorithms — Part 2 — The S-Word Platform | T1 T2 T3
Chapter 5 - Specialize and Scale — Part 1 — The Villa Secrets’ Secret — 2020

Part 2. Mandates — Mandates — Mandates ↴↴

Chapter 6 - Mandate Symmetry
Chapter 7 - Prestige Marketing and The Estate Agents Pack (Customised and Tailored Art Books and Glossy Magazines)

Part 3. Total BusinessSystems ↴↴

Chapter 8 - Technology 4. S-World Film and The Famous Concierge Idea (The Specialize in Specialise and Scale Part 1)
Chapter 9 - Technology 2. The TBS™ Nudge AI CC — The Company Controller (The Specialize in Specialise and Scale Part 2)
Chapter 10 - Technology 2 & 6. UCS Hawthorne (Behavioral Economics and Incentivising the Entire Team

Part 4. Affiliate Marketing, Staff Retention & Recruitment ↴↴

S-Web™ 5.2 to 5.6

Chapter 11 - S-Web™ 5.2 - Business Plan and Other Presentations Staff Retention 2
Chapter 12 - S-Web™ 5.3 - Personal Brand Websites and Social Media Staff Retention 3
Chapter 13 - S-Web™ 5.4 — Swopping Menus Affiliate Marketing 1 | T1 T3
Chapter 14 - S-Web™ 5.6 & VS Networks for Alex Aydin & BookingPal Affiliate Marketing 2 | T1 T2 T3
Chapter 15 - S-Web™ 5.7 & The TBS — System STO CommissionAffiliate Marketing 3 | T1 T2 T3

Part 5. Advertising — Execution — Distribution ↴↴

MBA Stuff — OKRs — Distribution is Everything it takes to make a sale (Peter Theil Zero to One

Chapter 16 - Advertising (Including Google, FB and Twitter Paying for Series B and C Equity in T10T in their own Currency)
Chapter 17 - MBA Stuff
Chapter 18 - Technology 2. The TBS™ OKRs — Objectives & Key Results
Chapter 19 - Technology 3. Villa Secrets Networks and Distribution (Everything you need to make a sale)

Part 6. Equity ↴↴

Villa Secrets Equity and Money - What will we own and how much will this cost?

Chapter 20 - Airbnb - Competitor or Equity Partner? (To Airbnb to not to Airbnb)
Chapter 21 - Villa Secrets Equity and Money - What will we own and how much will this cost?
Final Chapter - T10T Equity - By Nick Ray Ball

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Chapter 1

Three Introductory Quotes

Welcome to this S-Web™ 5.1 Business Plan — Q4 2022 presentation which I shall begin with two quotes. The first comes from:
7 Powers: The Foundations of Business Strategy by Hamilton Helmer:

The initial sentence is similar to a saying I love attributed to Einstein; "everything must be made as simple as possible, but not one bit simpler." But the conclusion added by Helmer is better because it sharpens and defines the message, like the proficient writing of a key result using Andy Grove's OKRs as described by John Doerr in Measure What Matters.

The point I wish to make is that I can present simply, because of the millions of words, thousands of graphics and many hundreds of videos about 'something crucial' indexed on the web page named The S-World Algorithms. You do not have to read this hefty 12 years of R&D, but you do need to appreciate that it is there, and critically one needs to appreciate that S-Web™ is the first of what we call The 10 Technologies.

The second quote comes from: Zero to One by Peter Theil.

For nine more quotes from Peter Theil's Zero to One follow the links on the Addendums Page: 1.0 to 1.10

Regarding "The marginal cost of producing another copy of the product is close to zero" S-Web™ benefits from exactly this quality. The most basic idea back in 2009 in a deal with Sotheby’s Cape Town was for us to copy the website ExperienceAfrica.com as African Consierge.com under a commission sharing agreement, which worked for us because we spent a lot of money making the website but copying it for another was almost free.

Unfortunately, a personal tragedy happened right in the middle of the Sotheby’s deal and the initiative was lost, but not forgotten. Over a decade later the technology we have developed in support of this initative is extraordinary.

Our third quote comes from: Never Spit the Differenec by Chris Voss.

We have included this quote because it is important for the reader to know that we're not going from Zero to One here, we're going from 90% to 100%.

After 10 years of Steinberg Cubase MIDI music network programming in the UK, when the internet came along Nick Ray Ball (creator and owner of all you are about to see) swopped to Macromedia Flash and created the world's first commercially successful virtual tour (that would run on a 56k modem), he then (by chance) relocated from London to Cape Town and this turned the virtual tour into CapeVillas.com and after a decade of leading that company, including building a cloud-based basic version of Airbnb in 2005. Nick Ray went back to what he loved in 2011, programming ideas, but with a decade of experience in what to do, and importantly what not to do, and has since spent 12 years and a decent amount of money developing a system with applications beyond belief, and whilst those beyond belied applications are from zero to one, the system we’re looking at below; S-Web™ 5 is 90% complete and can be easily competed with Silicon Valley seed capital.

That is all we need, that and a real estate company to use the product, starting right now with CapeVillas.com and another 15 other S-Web™ 5.1 products including CapeLuxuryVillas.com showcasing top-end real estate, CliftonLuxuryVillas.com designed for an agent to use to gain top end real estate mandates, and ExperienceAfrica.com to maximize residual income and to move to represent all of Africa, not just villas - but luxury safaris, resorts and private islands. Once perfected this product will demonstrate to Series A and B investors that the system works in the industry on a continental scale. After which we wish to launch in California and at the same time, rebuild it all in S-Web™ 6.0 in Series A, then complete the S-World platform in Series B, and then we get into other stages of economic development that we need-not concern ourselves with at this time. For now, we are 90% of the way to completing S-Web™ 5.0 and we just need that last 10%.

Originally this presentation focused on our latest accomplishment Technology 1. S-Web™ 5.1 CMS homepage (or any other page) maker, which as we show in this video presentation is at least 60,000 times faster than WordPress at making the type of websites useful in real estate and vacation rentals. Noting that WordPress is acclaimed for the creation of between 43.2% and 64.1% of the world's websites.

This 0.01% point aside, in this presentation, we focus on technologies one to four, known as The S-World Platform. We present Technology 1. S-Web™ 5.1 in chapter 3, which is a summary of the 60,000x video presentation, but before we go there, we look at plans for the seed capital 'specialise and scale' stage from 16 to 1024 S-World platform websites in Cape Town and across all of Africa before the end of 2023.

Ok, let's go!

But before we do it may be useful for some to read the book/business plan/operations manual Nick Ray wrote in 2017 called 'The Villa Secret's Secret' seen here as a PDF or seen here as the online summarised presentation at http://network.villasecrets.com. Even at 355 pages, it was incomplete, but more complete than any other such work, in a way this presentation in part completes it - or at least continues the journey.

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Chapter 2

Scale 1 — From 16 to 1024
S-Web™ Platform Websites.

Follow this link to see our current portfolio of 16 S-Web™ platforms. Then follow this link to see how we can create additional platforms in no time at all and remember the quote from Peter Theil: “Software start-ups can enjoy especially dramatic economies of scale because the marginal cost of producing another copy of the product is close to zero.”.

At this seed stage, however, we must admit to a lag, it takes us about an hour to set up each domain on the platform — a task will be automated in the Series A, or B investment round depending on priorities. What is important is once an S-Web™ platform is created our technology is so simple that staff can recreate highly complex home (and other pages) in minutes or hours depending on the amount of content they wish to add.

Every member of your personnel can make new websites and adjust them to their needs in a fraction of the time it would take the best pro web development team. Each of your personnel essentially becomes the best web designer you have ever met. The connotations extend well beyond real estate and travel, but this is the industry we grew up in thus it becomes the launchpad for S-Web™ execution.

With this understood, we are looking for a Villa Secrets partner whose ambition stretches to 1024 S-Web™ Platforms across Africa by the end of 2023.

In the next part of this presentation, we look at mandates, before we do let's have a quick look at a prototype local agent mandate recruitment and staff retention S-Web™ platform that targets the Cap Ferrat of Africa, the Cape Town suburb of Clifton and the website www.CliftonLuxuryVillas.com.

The idea here is that for each suburb that sells properties over $ 5 million we create about four different S-Web™ platform websites, each owned, or at least run by a different agent currently on your team. Expanding this out to all of Cape Town we get to maybe 40 opportunities, expanding it across South Africa sees maybe 200 to 400 and across Africa, we soon get to our 1024 target. This is before all other types of S-Web™ platform websites, such as for Cities in general, countries in general, the safari industry and other luxury travel options and the big one, that we will only dip our toes into for now, a dedicated website for every mandated property.

Staff Retention

The first fear that may come into the mind of readers who know the industry is that this gives agents too much power, and it does, indeed the idea is to add many systems that we will discuss later, that increase agent efficiency by at least tenfold. So that agents are reliant on the platform. If they wish to leave to start their own business or are recruited by a competitor, they lose all assets and systems, systems that they have spent a lot of time working on, locking your personnel into your company. But with a way out,

We must decide on the specifics, but in general, if they leave to start their own business, they can use the systems but must pay 50% of their commissions to your company for 'x' years, lowering to about 12.5% after about 5 years. Plus, when their new company recruits new personnel that use the systems, they must pay your company for each sale or rental. A franchise within a franchise within a franchise. Indeed, we can see some scenarios where companies adopt a strategy of recruiting personnel to see them in a few months or years on their way to independence, taking a 12.5% commission from each forever.

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Chapter 3

The S-Web™ 60,000x Videos

The S-Web™ 60,000x Videos

To see how easy, it is for agents and other personnel to create their own homepages like the one on www.CliftonLuxuryVillas.com or if safaris and private islands is more your thing like this one www.ExperienceAfrica.com please watch The S-Web™ 60,000x Videos. This is a major presentation that shows how the S-Web™ CMS is at the very least 60,000 times faster than WordPress. I use WordPress as an example because about 40% of all the world's websites are created using this technology.

The connotations of being at least 60,000 times faster than the system that makes 40% of the world's websites obviously goes well beyond real estate and travel, but we need not get into this here other than to say in time a video called S-Web™ 5.2 will be added showing S-Web™ in PhD and business presentations, indeed you are looking at an S-Web™ 5.2 presentation right now.

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Chapter 4

The S-World Algorithms
Part 2 — The S-World Platform

The S-World Algorithms - Part 2 - The S-World Platform

The S-World Algorithms (login required) are the best complete description of S-World and The Ten Technologies. So far it is written in 5 parts it presents 62 Algorithm sets, all useful in one way or another to the grand design (to make money, save money or avoid landmines). Relevant to this business plan is Part 2 - The S-World Platform.

Also useful, is the original set of links to videos created before detail was added, you can access these links on this webpage The_S-Web_and_S-World_Platform_Videos. Originally created to compliment the S-Web™ 60,000x video presentation as part of Video 5. Other Systems - Already Creative or in Progress.

Jumping to The S-World Algorithms - Part 2 - The S-World Platform index, we find Algorithm sets 6 to 16 which catalogue's the developments made from mid-2013 when work on the first successful S-Web™ prototype began. We started by completely copping our Cape Villas.com website, that itself had seen 12 years of development (and had seen close to $1 million in branding and advertising) creating a completely different looking website powered by a far more advanced CMS: Cape Town Luxury Villas.com. It was in part created as an SEO experiment (hence the long URL) for determining the importance of the domain name in Google organic search, which as it happened, turned out to be a lot - see this SEO and SEM 2014 marketing report, then like Cape Villas we added Google AdWords but assigned a different management team and in 2015 it was narrowly behind Cape Villas.com in revenue and gross profit. Either the then Cape Villas management team were dishonest &/or incompetent, or S-Web™ was an outstanding success.

The rest of The S-World Platform web page is a continuation of the product and technology development up to 2021, featuring some cool MBA stuff from 2017 including the lengthy book/operations manual and future technology presentation: The Villa Secrets’ Secret.
In terms of a summary, this page will soon be described in a series of videos as part of the S-Web™ 60,000x video presentation; Video 5. Other Systems Already Created or in Progress.

For now, The S-World Algorithms — Part 2 — The S-World Platform is available and is a must-read or at least a must-browse. And don’t forget to check out Algorithm Set 11. The My List - My Webpage Idea that allows a novice salesperson to reply to an enquiry by creating a tailored webpage, (particularly useful for mobile use) in less than a minute. This technology, with a little ML (machine learning), will in time extend to a fully automated AI response that would be superior to any experienced human agent's first reply.

The general idea is that in time the AI will outperform any sales star and do so in a customer-centric way, thus avoiding all sorts of landmines if say the sales star oversells the product or forgets a vital detail such as the villa must be child friendly. We are currently not that far away from what I call IA - Intelligent Assistant, where the agent has access to all the knowledge that we want the AI to have, and is assisted to make money, save money, and avoid landmines at every step of the journey. This can also lead to significant residual income from booking other travel arrangements such as safaris and the golden goose, selling the jet set clients, jet set homes. We continue this thread in the next chapter – Mandates – Mandates – Mandates.

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Chapter 5

Specialize and Scale
Part 1 — The Villa Secrets' Secret — 2020

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Chapter 6

Mandate Symmetry

The fine art of mastering and maximising residual income (the side hustle system)

Mandates - Madates - Mandates
(The Villa Secrets' Secret — Mandate Symmetry update on 20th July 2017)

"We have been working on mandate symmetry for quite some time, but what is mandate symmetry?
Mandate symmetry is when a sole rental mandate is converted into a sole sales mandate, or vice versa."

It has been more than five years since the above link was created, but little has changed to the prime directive within the real estate industry, real estate sales and vacation rental companies live and breathe via the accumulation of mandates. The rise of Airbnb has only exasperated this phenomenon as a new breed of sole practitioner agents make their living by acquiring mandates for rent. Note also that Airbnb has also greatly increased rental stock, a win for the vacation rentals industry as a whole as more homeowners, and especially holiday homeowners now favour short-term rentals over long-term rentals.

In part S-Web™ 5 and other S-World Platform technologies have been created to give that vacation home owner sand the new breed of property managers and agents the tools to take their operations to the next level and break into new markets, what MBA students at Harvard call maximising residual income and savvy real estate agents in Cape Town or LA might call the side hustle.

For example, booking safaris for inbound clients, last time we did this we made just over $22,000 in commission (gross profit), simply from a client who came first to CapeVillas.com for a villa rental, and not that expensive a villa - less than $1,000 a night, but as safaris are a unique experience they cost more. After just a little research US and other international high-end or jet-set clients know this and are prepared to pay the premium. And the sales process aside it was no hassle, the safari supplier (one of the big 4) oversaw everything and provided all the relevant insurance and was there at every step of the journey. (In general, they receive a 30% discount, keep 10% and give us 20%.)

Here is a ten-part video set from The S-World Algorithms — Part 2 — The S-World Platform, as seen in the last chapter, which shows exactly how that booking was made. In this real-world exercise, we see the ten videos sent to the clients, which were added to S-World Algorithms Part 2 as a tutorial for sales stars and others to emulate. Albeit in time, a dedicated S-World Platform Experience Africa.com safari sales team or individual, would in most cases do all this work and share the commission 50/50 with the agent, company or other team members who acquired the enquiry - $11,000 for the S-World safari company and $11,000 for the S-World real estate and or vacations rentals company.

Now for what we call, Mandate Symmetry.

Mandate Symmetry — Symmetry Side One

Another, and potentially more lucrative source of residual income which happens quite often is when the rental client ends up buying a holiday villa themselves, and when this happens, more often than not, certainly in Cape Town it is one of the most expensive on the market from $2.5 to $10 million, which at a 5% commission split 2 ways (half the rental agency and half for the realtor) would generate $62,500 each on a $2.5 million property or $250,000 on a $10 million property). We first experienced this in 1999, indeed this phenomenon was what started CapeVillas.com and the S-World adventure as when CEO Nick Ray Ball himself first came to Cape Town from London England for an 8-day holiday, he loved it so much he bought an apartment, then a villa in Camps Bay only to be slightly disappointed that the Millennium rent the realtor described as likely to be very lucrative was only worth a pittance, in response to which he bought the domain CapeVilas.com emigrated and used his pioneering virtual tour technology to corner the market.

Mandate Symmetry - Symmetry 1 becomes doubly lucrative as 9 times out of 10 the villa will be a holiday villa and the villa rental company will manage and rent it for years to come and then when it's sold make another 50% share of the sales commission and then continue to rent it out until its sold again for another commission and on and on.

In the real world, in Cape Town at least, insiders will tell you it does not often happen like this at the $2.5m range as properties are sold to locals who live there, but at the top end ($10m+), these properties are very rarely lived in by the new owners, there's lots more to say on this some of which will be covered in the chapter; MBA stuff and later in the full mandates chapters, but this is a summary so such details are omitted. One other clarification is needed, the 50/50 split I refer to on property sales commissions is usually only applied to one big real estate company working with another (one has the mandate the other makes the sale), but as we are primarily seeking to partner with major real estate agents, the principle applies.

Lastly on this point, for our US readers, the prices for properties are based on Cape Town prices, move this model to California or The Hamptons and add a zero to the commission rates received mentioned (or at least times them by five). But not in England because property sales commission rates are on average five times below the US and South Africa commission rates.

Mandate Symmetry — Symmetry Side Two

And of course, you can switch it around, that is why it’s a symmetry, but do not get me started on SuSy or SU(5) or we will be here all night. In real estate sales then, international clients wanting to buy houses from relators especially Sotheby’s or Christie's would prefer to stay in the villa or villas they would like to buy, and if a US client is thinking of buying and is prepared to make the trip, at least half of the time they would also want a safari experience, on that trip or the next. We can make it a thing of it and get the client's interest by sending them the estate agents’ pack, including the ‘try before you buy – villa, safari and private island option,’ which will have its own dedicated magazines and art books, sent to the doors of qualified buyers which we cover in the next chapter.

Whilst in reading the last point, you may think that the sales commission on the most expensive Cape Town villas completely dwarfs the rental commission and is for sure a lot less work, but there is a huge amount to be earned from Real Estate agents locking in the rental mandate, which over a typical cycle will last four years, which if fully residual income maximized by linking the villa with a top safari, can create far more money over those four years that the sales commission, plus of course, the property manager/villa rental agency will have, great say over which estate agency gets the sales mandate when it’s time to sell, not least because of the logistics of showing a villa that is rented to a potential buyer, which is if not well planned and coordinated becomes a catastrophe for the sales agents who can’t get access to the property. Plus, we discuss the elephant in the room at the top end of the market, making the rental price that the owners of +$10 million prestige villas think other owners achieve. So, let’s look at this problem and see how to correctly capitalise on renting at this level in Prestige Marketing and The Estate Agents Pack.

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Chapter 7

Prestige Marketing and The Estate Agents Pack

Prestige Marketing and Remarketing Part 1
The art of radially improving the prestige of +$10m (or $+50m in the USA or Europe) real estate, safaris and resorts assisted by individually customised and tailored art books and glossy magazines. Useful for both selling and renting prestige properties and creating and closing mandate opportunities.

Mandate Marketing
(The Villa Secrets' Secret — 2004 to 26th April 2017)

Prestige Marketing

For the basics as of 2017 please read the link above, and note we are running slightly out of sequence here, the link above was created three months before the Mandates — Mandates — Mandates link that introduced the last chapter. Now we look at the original prestige marketing concept and discuss prestige remarketing made possible by recent improvements in printing technology and the S-Web™ 5.5 magazine maker that makes the prestige marketing and the estate agents pack concept, the standout remarketing technology by a country mile for selling or renting jet set villas, luxury safaris, six star hotels, resorts, and private islands.

Some History

The Cape Villas Magazine - 2009 and the idea for S-Web™
Putting aside our pioneering virtual tour technology (2001 to 2004) that put us on the map in the first place, our first truly prestige marketing adventure that delivered was the Cape Villas Coffee Table Magazine, which must have been, at that time (2008/2009), the most audacious promotion of a luxury villa rentals company to date. 18,000 landscape format large glossy magazines called 'Cape Villas' distributed by Condé Nast Traveller Magazine to all their subscribers, sent out 18 months prior to the 2010 South African World Cup. Which immediately created the biggest booking we had made to date, at about $250,000 for a $50,000 commission. And saw arguably the world's most exclusive jewellery brand Bulgari calling to say; "We did not know you had such luxuries in Africa" and offering us a barter deal worth more than the entire cost of the printing and distribution to be included as the premium advertiser (inside front page + centre pages ) in our next publication. We saw many other accolades including every real estate company we cared about in Cape Town except Pam Golding asking us to partner with them.

In the case of Sotheby’s International Realty this inspired the original idea for S-Web™ as described in this 2011 presentation to Virgin Group. Or in the case of Seeff we made a deal for us to completely recreate and run their vacation rentals division.
We also met with the Cape Town franchise CEO of arguably the world’s number one; Christie’s International Real Estate, but as they were not focused on the Atlantic Seaboard (riviera) suburbs that relationship did not lead to a meaningful partnership. But with this said, with the technology we have to deploy, and the strategy, it may be time for Christie's Cape Town franchisors Greeff - to attempt once again to break into that location. For sure Christie's International Real Estate would benefit from some Atlantic Seaboard (Cape Town Riviera) Stefan Antoni Villas as part of its international portfolio.

In terms of international exposure particularly to travel agents and international villa companies, the Cape Villas magazine also benefited by creating more affiliate resellers for our product and provided a boost to our international reputation that remains today. One lesson learned however was that this type of high-profile distribution would have been more effective if we were not a villa rentals company which meant that (at that time) only about one-in-seven recipients were interested in our product, and further that our location in Cape Town saw this one-in-seven fall to less than five per cent of the Condé Nast Traveller readers market. To this realisation, we created and launched a new brand; Experience Africa.com, and for technical reasons, it was this website, not the Cape Villas website that became the first S-Web™ prototype for Sotheby’s, which was a mistake as a copy of the Cape Villas.com website would have been more useful to a Real Estate company. The experience did however lead to what is now Technology 1. S-Web™.

Thirteen years on from this experience and Sotheby’s is the most talked about real estate company so far on the S-Web™ website, as we desire to create S-Web™ 6 websites for each of their 11,000 international agents, then as they get to know the CMS let them create multiple location websites and a website for each of their mandates creating a lot more than 250,000 S-Web™ and S-World platform income producing websites. (Step one in the S-Web™ big picture (for those Silicone Valley readers who were getting a tad bored of all this real estate stuff) 0.1% of the way to beating WordPress market share as it stands today, but with each website creating money and S-Web™ and S-World receiving a share of that money in each and every case.)

But things could go the other way and we may see Christie’s take this opportunity, alongside other companies like Pam Golding and Savills. We figure that the two big boys of international top-top real estate; Sotheby’s and Christie’s will oppose collaborating but will not object to other players in the market just so long as they are not their biggest competitor. But despite 14 years of development after 11 years of experience it really is early days for S-Web™ and S-World Platform execution. so many different futures/histories are in play within the S-World future simulation software Technology 6. S-World UCS™, but we need not get into that here.

I AM HERE As for the Bulgari offer, whilst it was generous, in 2009 we had no way to capitalise on their barter offer, but in 2011 the gusts gifts concept spearhead the remarketing function in the proposed CRM software design within the SIENNA Software described in the global network business plan created for Virgin in 2011. This plan included the idea to use Bulgari and other advertisers' barter goods, such as their perfume and sunglasses (but not their jewellery) sent as remarketing gifts to previous clients, on their anniversaries, birthdays and other special occasions. If the idea of remarketing by sending a magazine after an enquiry is a good idea, sending gifts (that you get for free) on special occasions, remarkets the company not just to the previous clients, but to many people they speak to that day telling them about us with words like 'you know that villa company 'Cape Villas' whom we stayed with last year sent us a bottle of champagne, some Prada perfume and some Bulgari sunglasses, as a present, and it looks like it’s all genuine stuff!', and our client's friend says, 'what’s the name of that company?' as our clients say, CapeVillas.com, here's their website, you can order their latest magazines just by adding your address and bang a new client.

In addition to the Conde Nast Traveller distribution, we printed an additional four thousand copies for other distribution such as distribution to gusts in the villas, placing them in bedrooms and living areas and letting our hospitality reps let the guest know they were free to take as many away with them as they wished. Of course, visitors to our website were offered an option to have a magazine posted to them, but we had a big problem with the coordination of sending the magazines to guests by post, as we did not have a competent system for managing this at that time, then the distribution centre in London was flooded and all stock was lost. Arrrrrrr!

What bore the most fruit was our CEO Nick Ray Ball and VP of Marketing Janine Sullivan (now with Pam Golding) hand delivering the magazines to the villas we wished to represent. We gained many new contacts with villa owners and gained some valuable mandates.
Lastly, we found that at least one villa represented was sold, not by us, to a client who received the magazine, who never stepped foot in South Africa, so another example of Mandate Symmetry. This last event was the inspiration for the Estate Agents Pack idea.

The Estate Agents Pack

The Estate Agents Pack Theory - 2017
In the Mandate Marketing link presented at the top of this chapter we introduce The Estate Agents Pack, the idea for the creation of a basket or handful of magazines and hardcover artistic books, the kind you see in the front of bookstores in upmarket malls, which the estate agent could use to show clients how prestigious the property was, relative to the competition. Back in 2017, we planned a few self-published books and glossy magazines (like the Cape Villas Magazine) and a series of advertorials of 4 to 6 pages in Conde Nast Traveller, Vogue, and other prestigious brands displaying the villas alongside the most prestigious safaris brands, such as Singita Serengeti House, The Royal Malewane, and Lion Sands, alongside Private Islands such as Cousine Island, and North Island where the newly risen Prince and Princess of Wales spent their honeymoon, alongside private estates owned by famous people such as Sir Richard Branson and his Manor House in Mont Rochelle, Franschhoek , so that this brand power was distributed across the entire portfolio we presented. This initiative would happen every month and be paid for by a percentage of booking income for those villa owners who cared more about the prestige of their home and the resale price than they did about squeezing every cent out of the rentals, which is many or most of the owners at the +$10 million price range (remember that's Cape Town prices so +$50 million in the US, Europe et al.).

So when an estate agent wanted to sell a prestige marketed property to a qualified buyer, she would hand over the Estate Agents pack, or arrange it on the coffee table, whatever she thinks will work best, with the property they are viewing seen in a far larger array of luxury lifestyle publications than any other competing property, that would usually have only a few such publications, less with the property on the cover, and certainly, none that can be given or shipped to the buyer on up to fifty separate occasions. As we planned to create a pack of fifty publications per property, hence the name - The Estate Agents Pack.

The Estate Agents Pack Reality - 2023
Six years later the plan above, which was always going to be expensive, has matured like a good wine. We shall see in chapter 9 - Technology 4. S-World Film and The Famous Concierge Idea that it is as much about digital media and social networking and how to create an endless stream of superb video content for almost zero additional revenue, just clever use of manpower efficiency. But that is just the half of it, we still need The Estate Agents Pack, for Mandate Symmetry to work because (and I am of course paraphrasing) 5 prestige publication’s in your hand are worth more than fifty video’s in the bush. (The bust being YouTube, Twitter Facebook etc.

In the US and the UK, printing technology has come on so far that the entire idea of The Estate Agents pack has been unpacked and recreated as a far more targeted experience, now we can for $10 per product, create a batch of 10 magazines or hardcover books of the same quality as the 20,000 Cape Villas magazines created a decade ago. What this means is instead of 3 publications a year with 50 villas in each, with only 3 villas on the cover, we can put the villa we wish to prestige market on the cover of 5 different books and magazines for $150 plus postage. Just by first preparing one magazine or book, plus each magazine and book can start its journey after a few ads from Prada, Bulgari and others with the property we are marketing. With all the other properties in the magazine or book behind it. Then just swop the order of the properties around, swop some prestige adds, and the cover picture to create a different batch of another 50 products which can be created and shipped to South Africa within 2 weeks, imagine when discussing with a client who wants to sell, or rent this option and within 2 weeks showing them the 5 different magazines/art books, alongside their property already seen in your first meeting on the front page, of more than 10 prestigious websites, created live by the agent, using their phone and a mobile version of S-Web 5.1 homepage CMS as seen in chapter 3.

This is the estate agent's pack in 2023, thereafter when the client wants to sell, or when a significant rental is on the cards, these products can be sent via post to the qualified buyer or renter's address, or given to them by hand.

Prestige Remarketing

4. Prestige Remarketing (in Mid to Top End Vacation Rentals)
We cannot claim to have experience with selling properties, but we know about the top end of the rental market so we shall describe that process, and the real estate specialist can unpack it and remake it in their own image. First, you need to acquire a new client, there are many ways but the simplest to describe is Google Ads. The cost of one click will be about $8, and to get an enquiry you may need 10 click-throughs and of those click troughs, you might expect one enquiry in ten to have a budget over $50,000 (for a +/- commission of $8,000). And depending on your team and efficiency you may need three such enquiries to make a booking. So the advertising for a commission of $8,000 or more, sometimes a lot more, will cost you $8 x 10 x 10 x 3 = $2,400, in this example.

But with competition from everywhere, you need remarketing, for many years now there have been several digital options that plant a cookie on your visitors' website and show them ads wherever they go. This is useful but is less than a thousandth as useful as sending the clients a magazine that is specially created to match their enquiry, that they receive within 3 days of enquiries. The way it works with Google is, if you are number one, you are most likely to get the first enquiry, especially if you have pro live chat, especially in the US, if open in US daytime hours. What this means is that you get the easy bookings, bookings that no one else has failed at first. Or at the very least, you are one of a few options that the client and their friends and family are considering on day one of a process that usually lasts between a week and a month. (Note that one is not only competing with other sources your client has contacted, but your client is also sometimes, even most times, competing with others in their group). So even if you are number 1 and your client comes to you first and you reply straight away, and your client does not seek other sources the war is not always over.)

So, if one day three, the client (that cost you $2,400 to attract) gets a magazine in the post, that they requested after the agent prompted, it is going to draw their focus when discussing at the dinner table, or breakfast table, board table, your bosses table/desk or wherever one discusses it. And if there is any descent from other travellers in the group not in the same household or company, send them magazines as well. This initiative goes hand in glove with the My List - My Website technology seen here, as shown in chapter 3 which coordinates the entire group around one single list. They can argue as much as they like about the order of the list, but every property or safari or whatever is available will make your company a commission. Plus, residual income from whatever side hustle is on offer, which like the previous example of the $22,000 commission made from the safari booking can often make more money than the villa booking does. Even if it is just an overnight trip local trip to a local safari, which is a few extra thousand dollars which helps the bottom line.

Think about the cost, $800 to get a good enquiry (be that Google or the man hours used to get a decent enquiry from Twitter or Facebook or TV advertising or ...). But only the cost of the magazine $10 and the postage $5 to send the remarketing option, even if you send it to four different addresses is so low compared to the cost of acquiring the customer in the first place that it is a complete no-brainer. Plus of course the long-term effects of those magazines being on clients' coffee tables for years to come, ‘this is where we stayed’ says Ms Smith to her friend, and word of mouth adds to repeat bookings making this such a win in terms of ROI (return on investment that is just amazing that no one’s ever done it before.)

5. Prestige Remarketing (in International Real Estate)
Exactly how this would work for selling Real Estate we can’t say, but we can theorise that for companies like Sotheby’s and Christie’s and even Savills with an international audience it may be the golden goose because in place of competing for a villa rental booking on one location, you are competing against every other property on their website in all locations across the globe, but if each client gets a magazine, or better an art book to compliment the staggering video and web content already seen, then your now just swaying a client to your property, you are swaying a client to your country and within your suburb.

The Advertisers Side Hussle (That's no Hussle at all)

6. The Advertisors Side Husstle, thats no hussle at all With this kind of targeted apprach, seing as each cleint costs $2,400 in the first place (in the exmaple outlined abouve), and the quality of proeprty ($10 million to $50 million plus), where an adavartiser like Bulgari, or more resnetly Parada, will see tremendous value in adavratinig. Be that for barter, for the guset gifts idea, or for cold hard cash, the only hussle about this hussle is that we want to see Prada and Bulgari ads in the magazine, in the same way peoeple liek the ads at the begging of Conde Nast Travller, Vouge etc.

In the Cape Villas magaizne, for exmaple we only had one add, and that was the inside cover, for Quintessinatilly, a claint of ours, who CEO Nick Ray Ball had dome some TV work with, which benifited Cape Villas as when Quninessiantlly talked of their cleint list, it sounded like these cleints satayed in Cape Villas villas regually. So we gave the front page to Quitessentailly for free, just for the brand assocaitaion. But with the Bulgari offer and more recently talsk with Parada about hosting their secret paraties, that we shall discuss in the next chapter, and the shere targeted power of the Prestige Remarketing concept as outlined abouve, we can get paid a lot from primium lucury brands for adveretising. Its not worth such comes even discussing budgets under $100,000 and we can create a package for this money and more.

Luxury Safaris and Private Islands

7. Prestige Marketing and The Esate Agents Pack - Luxury Safaris & Private Islands
Whilst we not currently advertising for Luxury Safaris or Private Islands, they would make for a uniquely beautiful art book or coffee table magazine. Plus, a truly exceptional add-on to any top lead to whom we would send a magazine, be that rental or sales. The postage will be less, as it is just one package, and we can make a big deal out of using 100% recycled paper (yes, we can do that) in case the clients are concerned about such matters. So a targeted villa magazine in that it’s for the location the client wants and the price they can afford, plus a safaris magazine, plus a private islands magazine, leading to an international private islands magazine for mass distribution if the advertisers mentioned above wish to foot the distribution and printing cost, which after a few examples and a good distributor, like Conde Nast they surely will. Now we are combining Prestige Remarketing, with the Mandate Symmetry from the last chapter as clients books safaris through us and The Advertisers Side Hustle (that isn’t a hustle) all in one.

S-Web™ 5.5 — Online and Printed Magazine Maker

S-Web™ 5.5 — Online and Printed Magazine Maker
Technically right now creating the magazines, once we have the copy is easy, for the Cape Villas magazine we did not use Quark or InDesign, we did it all in Photoshop, but for what we need, in stage one, we can simply use Word, we have already made multiple magazines in Word showing other S-World concepts, from 50 to 500 pages. As an example, we may create this business plan in print and send it to whoever we are speaking to so they can see the quality of both the design and the magazines for themselves.

However, in the future, in what we call S-Web 5.5 we are going to make it so that the web cms can be adapted to create magazine PDFs at the touch of a button, a more advanced version of the 2016 Villa Secrets CMS experiment we called 'Magazine' that you see on all S-Web 5.1 websites such as CapeVillas.com.

the elephant in the room at the top end of the market, making the rental price that the owners of +$10 million prestige villas think other owners achieve.

Jump back to Index

Chapter 8

Add some content on the Prada exclusive party opportunity that no one saw the value in, to the Famous Concierge (Make the Famous Concierge also PR)

Chapter 14 - S-Web™ 5.6 & VS Networks for Alex Aydin & BookingPal Affiliate Marketing 2 | T1 T2 T3 - But for Airbnb

Yes, it makes a lot of sense, in fact complete sense to show the Business Plan to Leigh Marie with a comment like, 'if you want to go straight to Series A, with Airbnb, (who Founders Fund are an invertor on), then let them do your due-diligence for you, this will blow them away.'
Or something like that. But the idea that this can get to Airbnb and that they might take a 12.5% stage in S-Web and then make a S-Web product for all their client's rules! (maybe take us 1% of the way to beating WordPress.

Jump back to Index

Pre Final Chapter

TIHW MAGA REpublicans — Founders Fund

For Leigh Marie Braswell & Peter Theil
The third actor in this seed capital stage is Leigh Marie Braswell and Founders Fund. Chosen at first after the book Zero to One by Peter Theil, and now remaining as the first VC to approach in Silicon Valley (well actually San Fransicso, but its near enought) we find Founders Fund, ranked about 15th in terms on VC revenue. The reason Founders Fund remains firmly in play is beacuse they are Republican. What is TIHW - MAGA Republicans? Well first MAGA Republicans is a kind of slur that the Dems and most US media, save Fox use to desribe Trunp loving Republicans, after Trums campain slogan Make America Great Again, and so MAGA Republcians.
TIHW - MAGA Republicans is This Is How We Make America Great Again.

Jumping out of the kiddies pool of Seed Capital and Series A funding, when we arrive at Series B and above we will have enough money to create the first full version of The 10 Technologies, which are built around the following Detemined Monopoly Economics Equalition/Master Algorithum Š-ŔÉŚ™2021—⌂≥ÉL. You will not find this information on this website, rather it is found on S-World.org which needs a login, but you can see the build up to it on www.AngelTheory.org. Why would we choose the Republicans? Well thats easy, and in two parts. 1. We already have the Dems votes, the work from 2018 to 2020 on SUEC Book 3 - Sixey-Four Reasons Why will see that and the simple solultion to what is known as tax Symmitry in the US is for the Repubicans and the Dems to each choose 50% of Special Project allocation, so thats the Dems happy. 2. But you cant get bi partisna support without the Republicans which was a majour stubaling block, untill S-World founder, creator and wartime CEO Nick Ray Ball made a dramtic swing in the summer of 2022 from 10% Republican and 90% Dem to the complete opooiste. He even added a cross as the favicon to The 10 Technologies. For the record, Ncik Ray Ball would choose Vivek Ramaswamy, who has probably never thought of running as his favoured Republican candiate, we meet him in the final chapter. Is Nick Ray Ball a hypactical sell out? Following the work in SUEC Book 3. we see Š-ŔÉŚ™ and The City was orgionally designed for Malawi in Africa taking it from the lowest country in the world for GDP per Capita in 2018 (according to the world bank) from Zero to One percent of global GDP by 2080 (in UCS History 3) or 2050 (in UCS History 2). What happened to this plan? Boooo Hissss, what a hypactit, he designs a way to increse the money supply whilst contoling inflationand the AI to execute the plan (The 10 Technologies) and then just moves it to England and the US. Not at all! First, the Malawi plan from 2018 to 2021 was the fourth serious attenp at creating new Net Zero cites that bring proseprity to their parent country, the first version was called New Sparata in Laconia Greece in 2011, but this moved to the US for American Butterfly in 2012 becuse the tech comaines we wished to assit us were all from the USA and would have more intersat in a US version that an Greek version. Then the project slept whist work in The S-World Platform bagan and Nick Ray learned a bunch on new skills, to return as MARS Resort one in 2017, which was then apapted to Erath and the closest country to MARS (econoimicallU) on Earth, MARS currently having zero percent of GDP, so Malawi was chosen. More skills were learned and previous ones were sharpened and in 2021 with a workable paln for Malaiw on the Table the timeline for intial lift off, due to the lack of infrastucture was 10 years or more

Jump back to Index

Final Chapter

T10T Equity — by Nick Ray Ball

About Not Going Public
The first thing we all should know about any equity decision in any of The Ten Technologies themselves (as opposed to businesses like Villa Secrets, experience Africa or Cape Villas) is that I really don't see going public in my future, (and seeing as right now I own absolutely everything both materially and intellectually that’s means any VC or higher investor is unlikely to dissuade me from this.)

I've been against going public for a long time, but never really had any good references, (like I had no real solid references on the virtues of monopoly before I read Zero to One), except that it seems to work at SpaceX. But I just found exactly the inspiration I've been looking for in the book Woke Inc. Inside the Social Justice Scam by Vivek Ramaswamy. (Ch 5: The Rise of the Managerial Class @ 42m:41s) — It is about the pitfalls of having thousands of people with very little power or say, versus having a solid and accountable team — it goes like this:

About What Technology
Let’s say you are the kind of girl, who does not mind my position on not going public, and has $1 million in disposable seed capital, who just happens to be an ex-mathlete with a real passion for Infra (be that the game of Software-defined infrastructure, ML (Machine Learning) and Poker (not as we are looking for someone who does not mind taking a risk, but because girls who are good at poker are cool).

However, to that girl I would still have to say, what technology, and in what location?

I see no merit in having an equity stakeholder, even the first equity stakeholder if, for instance, the above girl wanted to invest the majority of her seen capital in Technology 4. S-World Film. I only want people with skill, brand, qualifications and experience in one of the following; Acting, Film production, photography, Music, PR, Behavioural Science, or other tangible skill relevant in that industry as an equity owner in Technology 4.

For all other technologies, however, the door is open, particularly in T10 S-World Angelwing the combination of man-machine + ML Combinatorial AI. The general rule for T10 was that unless the investor owns one of the biggest AI's on the planner, or a system integrally useful to S-World Angelwing such as Palantir Technologies then there is no conversation to be had, but an expert first-round seed investor who knows and loves ML (machine learning) would be an asset to this technology and so an exception can be made.

But, given the actual development of T10 S-World Angelwing is a way away (Series B) and we've just read the T1. S-Web™ and T3. Villa Secrets' business plan that also featured T2. The TBS (Total Business Systems), plus more from T3 Networks & Distribution, and we have even lightly discussed T4. S-World Film.

Collectively these technologies (T1 + T2 + T3 + T4) are known as The S-World Platform. The girl I talk of, or any other seed investor who would be an asset to the project with a cool $1 million to spend, would prefer to invest in these combinations of technologies because they are immediately tangible, and far more tangible when I get one of the major players in African Real Estate such as Pam Golding, Sotheby’s, Christie's or other to manage the business interests of the S-World platform in Cape Town and across Africa.

Then it is just a case of following the software design specs and the various initiatives before we can launch same in California, Cap Ferrat and hundreds, then thousands of other locations, and importantly, over time, extend to every other industry and location. If you think that is overly ambitions, well goddam, you've heard nothing yet, absolutely nothing, where any reader may see a few billion dollars as a lot of money, my T10 forecast for return from the poorest 100 counties in the world by 2080 is $1,024 trillion discounted to today’s value of money, follow this link to see how it’s all perfectly feasible mathematically and economically as long as you have a powerful enough system to manage prices and so control inflation and the T10T (The 10 Technologies is that system).

So, when I say, I can see The S-World Platform is every country we want to be in and in every industry we desire, I'm not kidding, so in part let your valuation be based on that if you are thinking long term.

About What Location?

Putting it all together

What equity in what location am I willing to sell for seed money, before Series A (Founders Fund), Series B (Google Microsoft, Google Space X teller) and C (The Norwegian Sovereign Wealth Fund and others) funding?

The CEO and The Board

My idea Board of 4 LM + VR + PT + Me

Mix the above with Monopoly and you really have something - and introduce - SWA Part 3 - A More Creative Capitalism.

S-Web™ 5.3 is about general personal web sites, blog sites, podcasts, and mobile apps, currently being tested on NickRayBall.com

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