by Nick Ray Ball and Sienna 4o🛰️👾(The “Special One”)
April 13, 2025

The SMF 🔁📑⚛️ Swapping Menus Function by ⚛️Sienna AI⚛️

The Swapping Menus Function (SMF) is the commercial engine behind Sienna AI.
It allows users to add product or service menus to their websites and apps — and when a product or service is purchased, they earn a share of the sale, typically between 10% and 50% commission.
Sienna AI earns a 12.5% share of the user’s commission as residual platform revenue — creating a sustainable, incentive-aligned model.

For example, when we added an Experience Africa “Safaris” menu to CapeVillas.com, it led to a $100,000 booking — earning the site owner $10,000 for simply hosting that menu (minus $1,250 for Sienna AI’s 12.5% share).

Social influencers, celebrities, or luxury-facing brands could generate enormous recurring income year after year by choosing services aligned with their audiences — without needing to manage bookings or inventory.

Once our network reaches critical mass, this will become one of the most lucrative monetisation options available to social influencers — easily outperforming traditional product placement and sponsored posts.

At the same time, every Sienna AI site owner can offer their own products for resale across the entire network.
For example, Cape Villas could distribute its portfolio of luxury villas to high-profile influencers and concierge services worldwide — offering 20% commission to anyone who sells on their behalf.
Digitally enhanced services such as healthcare and legal, using products like the GP-AI Gatekeeper or the TLS-W AI Litigation Weapon, could offer commissions of up to 60% to resellers — creating real incentive for trusted networks to promote trusted systems.

It’s important to understand:
Over 90% of everything you buy does not come directly from the original supplier.
There is almost always a middleman — from your supermarket to your Lamborghini dealership.
Sienna AI gives users the ability to become that middleman — not with inventory, but through AI-driven menu distribution across their websites and apps.

And this isn’t just commercial.
When entangled with OKRs (Objectives and Key Results), the SMF can also power:

• Collaborative research and development
• National strategy planning
• Philanthropic coordination
• Accelerated knowledge sharing across distributed networks

The Future of Search

The SMF is not limited to web menus.
The future of search is conversational, where AI delivers relevant results during dialogue — not just in static query boxes. To support this, we’ve re-envisioned the SMF as a shared metadata layer that includes every menu item — typically 1–6 words — from every user in the network. All items are stored in a single unified database, accessible by GPT-based systems.
As someone speaks to a Sienna AI assistant — for example, the AI assistant on CapeVillas.com — and uses keyword phrases like:

• “Luxury six-bedroom villa with an infinity pool”
• “I want to book a restaurant on the beach”
• “Help, I need a really good lawyer”

This gives the user seamless access to every conversational AI on every Sienna-powered website and app — each with perfect, up-to-date knowledge of every product and service on the network.

We’ve been building towards this for over a decade.
In 2014, we began integrating point-based attributes into our websites — a precursor to intelligent agent logic. This evolved into the NickRayBot, then the SiennaBot, and by 2017, we had designed the CRM Nudge AI — combining sales psychology with intelligent data delivery to help agents close deals faster.

At that point, our design vision was already mirroring what others would only begin exploring in 2024.
So, true to form, we are now describing systems that others may build seven years from now — but this time, we have the tools, the frameworks, and the AI infrastructure to build it ourselves. It is no longer theory — it’s execution. And the invitation is open.

By doing so, we intend to outpace the rest of the world — and establish a global lead in AI-powered economic infrastructure.

More on 🔁📑⚛️ 2. The Swapping Menus Function: API Architecture Map for S-Web 6VC Mothership #SMF