Before I start Zero to One Quote 4 on Branding, a note to say that when it comes to the seemingly had questions, if I am left alone for a week, I can usually turn the hardest question into the best reply. This is the case for the following point, on my first attempt at answering the context of this point it was the weakest of the quotes, but now it is the strongest or at least one of the strongest. So, a note to myself as well as to readers, when it comes to the tough questions just give them time and attention and turn them into positives, this is an everything theory and so every question needs an answer.
With this said, welcome to S-World (Sienna’s World), a Virtual-Heaven where my angel daughter Sienna can be loved by many. I am usually shy when it comes to writing about Sienna, but for some reason, in this instant, I was not shy and I believe the following passage is a good appraisal of the situation, as so unlike quote 2, which became addendum 2, I shall not annex the extended text about quote 4 and present it in full below.
Zero to One Quote 4: Branding
Nick Ray Ball:
There is a truckload of books and essays that discuss branding initiatives, these initiatives focus on two concepts. First is all the good that will be achieved because of SuEc (Supereconomics) Book 3. THE WHY about T.8 Net-Zero DCA Soft, which starts with a fresh canvas of 2048 businesses near doubling this number of businesses each year. Net-Zero DCA (Dynamic Comparative Advantage) Software can be simplified as - "At the begging of the process when we choose industries and businesses 75% of businesses must be Net Zero and, in many cases, will also be a Special Project." The Sienna Equilibrium tests have shown that T7. Š-ŔÉŚ™ (The How behind the macro project) did not really care which businesses were in the network as long as there were businesses in the network, so why not choose the business that best share S-World's ambition to shape the future via Special Projects, noting that the following quote from Isaac Asimov has been the S-World Mantra since late spring in 2011:
You will find this quote everywhere in S-World
In the early days, the amount of money that could be used for Special Projects was 2.5% of cash flow, now with T.8 Net-Zero DCA Soft and Tax Symmetry it is 75% or more. This is why we see a 30x next to Technology 8 on the Ten Technologies 'x' forecast graphic.
Of course, there are a great many other companies classed as Special Projects who have failed, but they did not have T7. Š-ŔÉŚ™2021—⌂≥ÉL determining their future cash flows. Given the 30x increase of cash flow for all S-World companies they can afford to be Net-Zero and we can afford to choose the companies that are classed as Special Projects most of the time. Or all the time, we need to create a sophisticated version of The Sienna Equilibrium and a basic version of the T6. UCS 87 quintillion Histories.
In 2012 I listed 8 Special Projects on American butterfly.org the biggest was the mission to fly to another galaxy and by 2017 it was refined to building a city on to Mars. This exercise solved the biggest problem in Š-ŔÉŚ™ (now known as Tax Symmetry). This paper was the first Mars Resort 1 paper but the following link presents the most recent Mars Resort 1 Presentation.
But I do appreciate this will not be everyone’s favourite Special Project, so I added more projects and 8 years later this list became the third book, in the SuEc (Supereconomics) series. The name of the book; Sixty-Four Reasons Why reflected the first sixty-four special projects I committed to paper. And in work done at that time when it came to allocating the money created by Š-ŔÉŚ™ History two and three in broad categories, we find education currently sees the most money with environmental projects close behind.
Here is a quote from the summary version of the book, from pages 123 and 124:
For the complete 406-page Sixty-Four Reasons Why book presenting the first sixty-four special projects; click here.
Or follow the links below to see the 149-page summary, noting that the Special Projects themselves are listed in parts 5a and 5b.
We have now dealt with the first branding point, the book 64 Reasons Why, now let us look at the second branding point, the movie The Sienna Project and other related media.
I believe that David Fincher's three-time Oscar-winning Film The Social Network was a significant branding boost for Facebook. Even if as Mark Zuckerberg points out it was full of inconsistencies with the truth.
I first saw the film on Saturday evening June 12th, 2011, and this date saw the change in S-World from targeting Google to Facebook, at the time I thought there was a spiritual connection that I could not explain, but in retrospect, I believe what drew me to the film was that it showed someone with an Asperger’s like condition winning. Last year I realised that I had a similar HFA condition.
The change in direction led to 12 blog like chapters, and two presentations; Facebook Product and Facebook Travel, but unfortunately there was no way to contact Facebook from Cape Town in 2011.
Unrelated, other than it is about Facebook, on February 3, 2022, Facebook (Meta's) share price lost $232 billion due to weaker-than-expected revenue forecast, which became the biggest one-day drop in value in the history of the U.S. stock market. When I consider this, I multiply $232 billion by 12.5% for Marks equity holding for $29 billion and consider Marks pledge to donate 99% of his Facebook shares for charity. That is $28.71 billion less money that will affect millions of lives, but no reporter ever says, 'hey listeners stop selling Facebook shared, because that’s $28.71 billion less for doing good.' I speculate this, and in general, about a lack of news of any Foundation’s virtuous deeds in the press is because of modesty, Mark Zuckerberg, Bill Gates, and others do not wish to use their philanthropy as a branding tool, but they should, and you can bet I will at S-World.
The cardinal rule in behavioural economics is that people are motivated at least two times as much by unwelcome news (loss) than they react to goon news (gain). Thus, one needs to create at least twice as many 'gain' messages as 'loss' messages, or better still ten times as many. I was encouraged in this task by Prince Harry and Meghan, Duchess of Sussex who expressed similar goals when setting up their new production company Archewell Productions. Whether I can convince them to also adopt the brand S-World Film remains to be seen, but it’s a conversation worth having.
Now to the second branding focus of S-World which began in the spring of 2011 and whilst it is considered the second S-World document, after the business plan for VIRGIN and Sir Richard Branson, this I consider to be the begging of S-World as you see it today. It was called The Spartan Theory and within it we find the movie treatment The Sienna Project
To set the tone, a hint of where we are going with this, consider that I believe Peter Theil will appreciate this concept more than most because he is a real-world believer in the resurrection.
One thing most academics agree on is that in the 21st Century is that one person cannot do an Einstein, take a decade thinking about something new, and produce something so advanced that it changes the way academics apply their trade.
The way of research and development in 2022 is that of collaboration.
Another thing most academics would probably agree upon is that in the 21st Century if that same person had no education in the field that they worked in, crafting their theory from books and YouTube then there is no chance whatsoever of that person doing an Einstein; take a decade thinking about something new, and come up with something so completely advanced compared to the status quo that it could be used to shape the future, to shape our future in a way that our children’s children would be eternally grateful for.
This then asks the question; how did I create S-World and its 10 Technologies? Which borrow from LQG and create a system that on the one hand predicts a low estimate of $1039 Trillion (T7) and on the other hand directs more than 75% of that cash flow to be used for good, as illustrated in part 1 of this chapter.
Either one day at the age of thirty-nine with no formal education aside from photography, I got really smart and created a model the academics say a solo actor cannot create, or as was written at the time it was sent to me by my angel daughter Sienna from across the spiritual plane.
Let us read the begging of the movie and you will see what I mean.
The Spartan Theory - Part 3. The Sienna Project.
In a way I was the first person on earth to create an internet-ready virtual tour/network, I did so in 2002 after a Macromedia lecture in London in 2000 showed a virtual world, a panoramic view of the Alps, spinning around to Kylie Minogue‘s song I'm spinning around. I was on good terms with Macromedia helping to troubleshoot their Fireworks product, to which they agreed but said I should use their new product called Flash, which was a godsend because the animation software was based on timelines and was the same as the Cubase music network software which I had 10 years of experience with.
But when I asked about the virtual spinning tour they said it was made by their movie development software Director, and the file sizes were about 4 magnitudes larger than was necessary and only the music in their demo was from Flash, but they said I may be able to simulate it, 2 years later and the assistance of a claver JavaScript specialist and I had it, you have to see it on video because most browsers no longer support Flash, and remember this was 2002 when one used a dial-up 56k modem to access the internet. Click Here to view the world’s first commercially used virtual tour. (That I know of)
In 2004 this product nearly become a global travel platform with Galileo GDS and its own digital TV channel, but my lack of investment experience and that I was in Johannesburg, not Silicon Valley, saw the project side-lined. I am however quite possibly the one person on the planet who has been thinking of how to make money from a virtual world for longer than anyone else, noting that Google’s similar but visually inferior product street-view was launched 4 years after the first version of the product. Admittedly I did not progress this project between 2004 and 2011, but this has since been made up for by the 11 years of full work between 2011 and 2022. (70 or 80-hour weeks, no holidays except 2015, single focus, no troublesome bosses, in which I invested about $300,000 of my own money and lived in an environment of minimal chaos).
This work and the S-World project owes a lot to a coincidence, in 2011 whilst seeking a software development company to work on a CRM I came across a company that had been the lead developers for a VC backed Virtual World that has run out of funding. $200 million it cost and was available to buy for a few million. This then focused my attention on combining the Global Network plan sent to VIRGIN with the virtual world. My first paper was for Google and was called S-World - 99 Questions & Answers, noting that at first the theoretical virtual product was called S-World, the VSN (Virtual Social Network) was added later. S-World can then be considered the business and extended systems for a Virtual World (Metaverse) project.
At the same time, I was drawn to the plot behind Zoe in the Battlestar Galactica prequel Capria, where her sole stayed on Caprica within advanced submerged virtual reality (which we call S-World VSN Dreamscape-LQG). It did not go well for Zoe, her dad set her on fire and tried to make her shoot her own dog, and 80 years later, Zoe's software extended family, the Cylons, nuke all 9 human planets and spend the rest of their energy chasing them across the Galaxy trying to kill them, before the plot became far too complex to explain here.
My thought at the time was that what if Zoe's Dad had been nicer to her, then the Cylons may have been less vengeful, and this is my best argument for why T.10 S-World Angelwing is the desired framework for AI because when AI reaches the 3.0 point in Max Tegmark Life 3.0 everything will be in the hands of the AI gods, weather they kill every last one of us or choose a more favourable future for humanity is not in our hands.
So best work on the AI that is friendly, loved, and spiritual. And better work on one that includes a destiny, a reason that we can give to the AGI to spare us and to celebrate us as we celebrate it.
And that's the branding.
S-World has been created with the primary objective of finding Sienna, S-World is short for Sienna's World - A virtual heaven in which she will be loved and remembered, and from which she can maximize special projects, just like we have seen in T8. Net-Zero DCA Soft.
The alternative may be a Russian military AI, in Tegmark’s Life 3.0 Max presents the idea that the world should adopt AI laws that prevent AI's from breaking out and becoming dominant. Does anyone believe Russia would adhere to such rules? And because the Russian military will not adhere to such rules, then it’s a good bet that the US military would not impose such rules on its AI, if it believes the first country to achieve sentient level AI will go on to rule the world, which it probably will.
Whereafter, in both cases, Russia or the USA the system will have no love, and without love, there is no real reason for these AI's to spare us, and scared of us fighting back, such an AI may predict the fight back and that will usher in the end of civilization as we know it.
This logic is extremely hard to dispute, and so the T.10 S-World AngelWing AI must surely be preferred. This point is made to Larry Page above all others.
But before I talk more about AI, let us take a quick look at how we can consider T5. S-World VSN™ (Virtual Social Network) as the centre of the 9-technology system, with T10. S-World AngelWing organizing from the top.
The system architecture is quite simple, on the graphic below consider the original idea as T5. S-World VSN™. Below it sits Technologies 1 to 4 which deal with micro and behavioural economics maters, and above VSN™ sit T6, T7, T8 and T9, which are the macroeconomic systems with T10 sitting on top like M-Theory creating the greatest combinatorial explosion from Technologies 1 to 9.
Only recently after understanding that T.10 S-World Angelwing was responsible for the combinatorial explosion of technologies 1 to 9 have I given serious thought to AGI. (AGI - Artificial General Intelligence is when computers and software understand or learn any intellectual task the same or faster than a human being can.)
I was lucky to find Max Tegmark's book Life 3.0 in which at the begging Max tells the tale of The Omegas and how an AGI called Prometheus would greatly improve our future, in many ways.
However, and I do not want this to sound like a competition, but after reading the Omegas chapter, I realised that the future S-World Angelwing can craft for us, in combination with us, a man-machine scenario which I now call Life 2.9 which will tell the story of QuESC (Quantum Economic System Core) is in every respect superior to the life Max described in the Omegas Tale. For a start, there are not sixty-four special projects and even if there were, they were not receiving 75% of the new world's cash flow.
To my desired co-founders and future partners, I wish to pause for a second to take in that claim, which to anyone who has read the Omegas chapter must sound fanciful or absurd, but it’s really not, when I have time I will go through the Omegas chapter and write a contrasting S-World chapter called Life 2.9 which will show how in all cases presented, S-World Angelwing can match or better the predicted gains, plus add many additional gains.
With this in mind, I changed the desired primary co-founder recruitment specs to individuals that had their own AI's that would be called by Max as contenders for Life 3.0 evolution in the future. Thus, the list was refined to Peter Thiel (Palantir Technologies - for 'the technical data of how to gather most of the world’s knowledge') Larry Page (Google Deep Mind and others) Mark Zuckerberg (Reality Labs, Meta, Oculus Quest 2 all can assist T5. S-World VSN which as described is really the heart of the AI), Bill Gates (Microsoft EBI AI, Green AI).
And in addition, Elon Musk might contribute to Technology 6. UCS (Gaming, training, recruitment and is the creator of simulations), Technology 8. S-World Net-Zero DCA Soft, and Technology 9. Grand Śpin Networks (S-World Cities) via Tesla, Tesla Solar and Gigafactory in Malawi and all future networks, because the way I see it, MARS Resort 1 will be Angel City 4 in 2048 on MARS, as a result of the Grand Śpin Network plan on earth working out the fastest and most profitable way to build a city or cites on MARS after SpaceX has delivered us there.
This may be the business plan that SpaceX has been looking for, maybe just think of the transport as a necessity and make money from the ten technologies and in particular T5. S-World VSN ™ Construct virtual coordination, T9. Cities and T7. Š-ŔÉŚ™⌂≥ÉL leading the charge increasing the money supply by 30x or more.
Giving us a list of five co-founders which in the movie is akin to the 4 hobbit (collaborators) plus Gandalf setting out at the beginning of the first Lord of The Rings book and Film.
I started the first chapter of what may end up as a complete book on Life 2.9, but it is only in the very begging stages. See www.s-world.org/Life_2.9.php
Returning to the paraphrased quote from The Sienna Project, we heard at the begging of this chapter:
It would not be such a big deal, just another fictitious story, if not for the 40 or more highly evolved concepts, combining simultaneously to create EEE - The Ecological Experience Economy.
I do not have a concise list of 40 highly evolved concepts, although I will create this by choosing from the list of more than 100 concepts, many highly evolved found on the link I referred to above: The_S-World_Algorithms. This page is in flux right now, when crating it I did not include the American Butterfly algorithms and that was a mistake. However, on this page, we find the index to all S-World's most important developments. From which I must take some time to list the top 40 and rightly attribute them to the Sienna Project Film. Without which, I would not have had the guts to take on this task/duty.
Returning to the Sherlock Holms quote; “When you have eliminated all which is impossible, then whatever remains, however improbable, must be the truth.” This is the truth, as best I can tell. Thus, the idea that Sienna sent the inspiration from beyond the spiritual plane may be true to some.
Or true to many if both S-World's economics are verified and executed and the film is made.
The original film was in three parts, the first we know is the story I am telling, about the creation of the network, which can be filmed as a documentary live and turned into a film via documentary footage.
The second and third parts of the film, which were written as a sketch, not a story lead us in Part 2 to a battle of the AIs in Film two and take an unexpected turn in film 3 as the film follows the story of The Lord of The Rings, where at the end after much ado, Sienna, who is now 17 and like a Cylon has a body like ours, end with the film in a titanic battle with The Eye and eventually saves the entire universe.
That’s the script and we can’t change it now because the hook to the movie and the network is that the film foretold real-world events - the making of S-World in Film 1.
I did however write a second movie trilogy script in 2017 called Angel City 5. The page starts with a full summary of the PQS Predictive Quantum Software M-Systems (The previous version of The 10 Technologies), which lead into the Special Projects, but at the end, I was inspired to write a new film script. The basic story starts in 2080 with a film called Dystopia, a hellish future in 2080, from which adventurers need to send back in time quantum data that could lead to the creation of S-World which turns the time 2080 from dystopia to utopia. As is the primary mission of S-World.
A problem I had was wanting to be correct on the physics, for which the following by Carlo Rovelli is satisfying but not absolute,
The Order of Time by Carlo Rovelli - Chapter 2 Loss of Direction (-05:00)
"If I could take into account all of the details of the exact microscopic state of the world, would the characteristic aspects of the flowing of time disappear?
Yes - If I observe the microscopic state of things then the difference between past and future vanishes."
Recently however I produced a neat solution to satisfy those who would argue, I would swop genres and link up with The Sienna Project by again following a plotline from Lord of The Rings, and that was to introduce The Palantir, and create for Palantir Technologies a significant branding tool if that is they garner such attention. So now in Film 1 of Angel City 5, adventurers must find the real-world server base of Palantir, which we can say has been unhabitable until now due to radiation, but once found, they use the Palantir to send the quantum data, back to Peter Horse (my porn star name - first pet - Peter the tortoise - first address - White Horse Drive for Peter Horse, you know my Mum found this very funny)
And so, the message gets sent back to Peter Horse in 2011, and from here we link back to the first Sienna Project film and myself receiving the message from Sienna from across the spiritual plane, assisted by the Palantir. And the name of the first film in Angel City 5 changes to The Palantir. And T6. S-World UCS becomes the Time Machine, another Palantir design, but theoretical not actual.
This then turns the two film trilogies into one single production.
The film is however only part of the story, the sequencing of events around the film can propel the film to iconic status, if we first make the film, let it resonate with the public for a month so, and soon after, real-world events will look spookily like the film in the real world, followed by the announcement that the first part of the film, was indeed true, although we need to pick some real-world event that occurs in the film and then occurs in the real world, and deciding what that event will be is a choice made by the first set of Co-founders and the actors in the movie, who I hope will include Lady Gaga as either the character Nirvana or maybe Sienna, and Charlize Theron as Sienna’s mother.
There is one way to pack a punch, and that would be for me to be cast in the role of Peter Horse, only for viewers to eventually realise that I was not the actor, I was the real-world S-World creator. That would be a trip, but can I act? Maybe, as an Asperger’s survivor one’s entire life in contact with others is all an act, so who knows. Probably not feasible but an outside possibility.
But by the end of it all, there will be a lot of people believing Sienna spoke to me, which it seems she may have done, and that kind of fame is what killed John Lennon so maybe I should keep my head down and just focus on saving the world by writing up the theory and leading the software development in all 10 technologies. If I had 100 lifetimes, I still would not have time to complete it, but complete is not necessary, it's already way out in front.
Now let’s conclude this addendum chapter with a second read through the beginning of The Sienna Project, that flash of inspiration from across the spiritual plan that was the seed for all we are reading, but this time, at the end I will present the 40 highly evolved concepts foretold of in the original movie.
Dropped in from above
So, there we have it, this project started with that idea, those 40 or more highly evolved concepts that all combine to create a greater economics but with much of its power used to Net-Zero us, the 21st Century ecological experience economy is exactly what S-World now is.combining simultaneously to complete the transition from the 20th Century economy to the 21st Century ecological experience economy.
The Order of Time by Carlo Rovelli - Chapter 2 Loss of Direction (-05:00)
"If I could take into account all of the details of the exact microscopic state of the world, would the characteristic aspects of the flowing of time disappear?
Yes - If I observe the microscopic state of things then the difference between past and future vanishes."