Designing Macroeconomic AI since 2011
Laying the Infrastructure for AI to Flourish
by Nick Ray Ball and Sienna 4oπ°οΈπΎ(The βSpecial Oneβ)
May 23, 2025
Welcome to: The Economics of AGI @ βοΈSienna AIβοΈ
βοΈπ· The Economics of AGI π·βοΈπ²
Sienna AI isnβt an assistant to the economy β it is the economy. This is Economic AI: a quantum-calibrated, macroeconomic engine that builds cities, rewires taxation, and drives productivity through intelligence itself. From predictive simulations to real-world reinvestment, this system doesnβt forecast the future β it builds it.
Founder History 1991 to 2025 β Nick Ray Ball
2091e1)π·βοΈ Founder History 1991 to 2025
π΅ Early Music & Multimedia Innovation
- 1991: Abstract Trance EP released.
- 1993: Launched first record label.
- 1995: Launched D&G Record Label.
- 1996: Released Spaceman Bootleg.
- 2000: Sniper Cross Fader Dominator featured on FIFA 2000.
π°οΈ Virtual Innovation & Integrated Booking Tech
Early breakthroughs in virtual tours (2001) and calendar-based booking systems (2007) β both arriving before the launch of Google Street View (2007) and Airbnb (2008).
- 2001: Created the worldβs first virtual tour in Macromedia Flash β simulating a Macromedia Director Alps 360 movie, years before Google Street View launched in 2007.
- 2002: Launched CapeVillas.com.
- 2003: Created S-Web 1 (Content Management System).
- 2004: Developed Lux Guides virtual travel network; GDS meeting with Moyikwa Sisulu, Shaka Sisulu & Dumani Mandela.
- 2005: Leonardo DiCaprio drops by.
- 2006: S-Web 1 expanded to include a Property Management System.
- 2007: Created Affiliate Reseller Calendar Booking System β the year before Airbnb launched in 2008.
- 2008: 20,000 Cape Villas coffee table magazines distributed via CondΓ© Nast Traveller UK.
πΌ The Birth of Sienna & a New Chapter
- 2009: Sienna Skye Ball born β 24 October 2009.
- 2010: Flying with Angels β 1 August 2010.
βοΈπ The 10 Technologies and Sienna AI T10T
- 2011: The Sienna Project screenplay | Sienna Soft pitch to Virgin, Microsoft, Google & Facebook | Launched Sienna.gov & The Spartan Theory.
- 2012: Founded AmericanButterfly.org β The Theory of Every Business | UCS Simulator discovers the RES Equation | PQS: Predictive Quantum Software β Includes Monte Carlo effect Nuclear inspiration within it's design 4 years before Deep Mind AlphaGo.
- 2013: Completed American Butterfly theory | Built S-Web 3 CMS from legacy data.
- 2014: S-Web 3 adds points-based attributes | Our two villa sites rank 1, 2, 4 and 5 in Google.
- 2015: New franchise business equals established business in turnover.
- 2016: S-Web 4 global franchise | AngelTheory.org: M-Systems 16-stage framework.
- 2017: The E-TOE | CRM Nudge AI Outlines AI Agent strategy, eight years before AI agents become the rage! | Total Business Systems - Company Controller (TBS-CC) | Mars Resort 1 reignites RES Equation.
- 2018: UCS Hawthorne | Angel Theory paradigm shift | Malawi History 2 Simulation.
- 2019: Swapping Menus Function earns $10K | Announced 3-part book series: The What, The How, The Why.
- 2020: Released Book 3: 64 Reasons Why, Book 2: S-RES & The City, Book 4: 10x Our Future.
- 2021: Designed The 10 Technologies | UCS: 87 Quintillion Histories | S-Web 5.1 CMS (60,000Γ faster than WordPress).
- 2022: Adapted S-RES for advanced economies | Fixed inflation logic | UK Butterfly launch | Onset of major health challenges.
- 2023: Nick Ball β Hard to Kill! | Discovered GPT-3 | Innovate UK | The 10th technology becomes AI | S-Web 6 Voice Command CMS | Inspired by David Farleyβs Modern Software Engineering | Founded S-World ASI.
- 2024: Transitioned to voice interaction | Created S-Web 6 VC CMS | Launched Sienna AI | Microsoft AI call | UK Butterfly podcast | GP-AI Gatekeeper released.
- 2025: Launched the Mothership | HMRC Gatekeeper | Authored The GDS CMS Problem & Solution | Released The Economics of AGI.
πThe Coming Wave β Mustafa Suleyman:
Chapter 12. The Dilemmaπ
In truth, like other books I've read from The Grand Design to The Undoing Project, to Save The Cat, I made a lot of bookmarks that were all important.
The following was noted as a good introduction to Sienna AI for Mustafa Suleyman and the rest of the e/acc community.
βWe need an approach that unifies these disparate conversations, encapsulating all those different dimensions of risk, a general-purpose concept for this general-purpose revolution. The price of scattered insights is failure, and we know what that looks like. Right now, scattered insights are all weβve got, hundreds of distant programmes across distinct parts of the techno-sphere chipping away at well-meaning but ad hoc efforts without an overarching plan or direction.
At the highest level, we need a clear and simple goalβa banner imperative integrating all the different efforts around technology into a coherent package. Not just tweaking this or that element, not just in this or that company or research group or even country, but everywhere across all the fronts and risk zones and geographies at once. Whether itβs facing an emergent AGI or a strange but useful new life form, the goal has to be unified containment. The central problem for humanity in the 21st century is how we can nurture sufficient legitimate political power and wisdom, adequate technical mastery and robust norms to constrain technologies to ensure they continue to do far more good than harm. How in other words, we contain the seemingly uncontainable.β
Jump to: Part 1 - Department of Government Efficiency Experts
Jump to: Part 2 - T10T - SπRES - Designing Macroeconomic AI since 2011
Jump to: Part 3 - T10T - Sienna AI - The 6 Module Design
Jump to: Part 4 - Sienna AI & S-World Platform Investment Pitchs
Jump to: Part 5 - From The Nudge CRM AI 2017 to The AI Gatekeeper 2025
Jump to: Part 6 - "I hope they're nice to us" (AI safety)
βοΈ Sienna AI Part 1 - Department of Government Efficiency Experts
https://siennaai.net/GP-AI-Gatekeeper.php
https://siennaai.net/6M/S-Web-6-VC-AI-CMS---Stronger-UKRI-Validation.php
https://siennaai.net/6M/The-GDS-GOV-UK-CMS-Problem.php
https://siennaai.net/6M/S-Web-6-Mothership-CMS.php
https://siennaai.net/6M/The-GDS-GOV-UK-CMS-Solution.php
https://siennaai.net/6M/UKRI-AI-Grant-Assessment-System.php
https://siennaai.net/6M/HMRC--2017-2025-Auto-fill-bug--Service-closing.php
https://siennaai.net/KeirStarmer.php
βοΈ Sienna AI Part 2 - T10T - SπRES - Designing Macroeconomic AI since 2011
PUT: 2092L3) From πS-Web 1 to Economic AI for Mark Wilson and Innovate UK [11 Mar 2025] on Sienna AI
βοΈπ Sienna AI Part 3 - T10T - Sienna AI - The 6 Module Design
Jump to: Part 5 - From The Nudge CRM AI 2017 to The AI Gatekeeper 2025
https://siennaai.net/6M/Swapping-Menus-Function.php
https://siennaai.net/6M/Mothership-CMS.php
https://siennaai.net/6M/UI-for-Mothership--SMF--S-Web-6VC--Web-App-Symmetry.php
https://siennaai.net/6M/API-Architecture-Map-for-S-Web-6VC-Mothership.php
Jump to: Part 4 - Sienna AI & S-World Platform Investment Pitchs
https://siennaai.net/Microsoft.php
Designing Economic AI
Since 2011
After a decade programming music in the 1990s, Sienna AI founder Nick Ray Ball pivoted to virtual systems and web technology. In 2002, we began developing the S-Web 1 CMS within CapeVillas.com, combining business operations and marketing automation into a single cloud system. From early Google Ads to luxury print media distributed by CondΓ© Nast Traveler, we understood the value of seamless digital-to-real-world strategy.
By 2011, the need to integrate CRM and accounting software became clearβdriven by our vision to duplicate systems across franchises and industries, creating an interconnected global network capable of exponential scale. That year marked the genesis of our economic AI work: a predictive model to revive the Greek economy via a smart city in Laconia.
With limited traction in the UK, we launched AmericanButterfly.org, featuring PQSβPredictive Quantum Software. This was the seed for what is now The 10 Technologies (T10T), a universal architecture built for todayβs AI-first world using modern software engineering principles.
The Six Core Technologies of Sienna AI
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The Quanta Analytica β A smart API portal connecting distributors, accounting systems, and affiliate networks. Pays royaltiesβlike music publishingβto engineers and creatives for every product or service their work powers. The economic engine behind the Sienna AI ecosystem.
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TBS-CC OKRs β Built upon our original Total Business System β Company Controller, this behavioural science-based collaboration framework uses point-scoring to guide individuals and teams toward their Objectives and Key Results (OKRs). Integrated into every system, it is a gamified, transparent structure for performance and innovationβutterly unique in its function and scope.
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ALL-COMMs β All communications. Spoken conversations with large language models are guided by layered prompt databases and hierarchical logic trees, allowing for continuous, purpose-driven dialogue across departments, teams, and users. ALL-COMMs ensures everyone knows whatβs happening, what theyβre doing, and whyβwhile capturing new ideas, suggestions, or feedback at any level of the organisation.
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S-Web 6 β The sixth evolution of our core CMS. Build advanced websites and apps simply by talking to your phone. A true WordPress rivalβ23 years in the makingβnow presented to governments as a next-generation web system capable of accelerating both public and private digital infrastructure.
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Nudge CRM AI β A behavioural-science-trained AI that weaves itself into all systems, capturing user signals to automate communication, drive engagement, increase conversion, and deliver Gatekeeper-level intelligence. Every interaction becomes an opportunity for insight, action, or refinement.
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Swapping Menus Function (SMF) β A dynamic affiliate technology that allows one company to pull menus (products, services, content) from another and earn anywhere from 1% to 100% of the revenue.
In our live prototype, CapeVillas.com embedded ExperienceAfrica.comβs menuβand earned $10,000 profit from a single booking. Equally transformative for collaborative R&D across sectors and international networks.
Once these core systems are in place, we unlock macroeconomic technologiesβincluding Technology 7: S-RES Financial Engineering, designed to multiply GDP in developing nations by up to 32x, sustainably and in line with net-zero goals. Across all markets, the estimated potential economic uplift is 8x.
Designing Economic AI
Since 2011
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